What is Market Engineering Research?

Frost & Sullivan's flagship service is based upon Market Engineering Research. Our 47-plus years of research has resulted in the development of this disciplined research methodology, which is described in length below. It is a measurement-based system of market measurement, analysis, forecasting, strategy development, and monitoring.

If you would like to review our Market Engineering Research Services, please visit the Frost.com home page and select the industry or market of interest from the dropdown menus. This will take you to a listing of our subscription services in your industry.

What is Market Engineering?

Market Engineering is a continuous process for marketing improvement.

It is a measurement-based system that fully integrates market research, goal setting, strategic marketing, market planning, implementation, and monitoring as integral components of the marketing process.

The system is designed to improve profitability by optimizing the effectiveness of your sales and marketing organization.

The entire methodology of Market Engineering is based upon tested, practical techniques that are easily understood and can be implemented in your entire organization.