Changing patterns of work, together with new technologies are placing greater emphasis on unified communications and the use of social media to drive greater collaboration both within organizations and across supply chains.

The global financial crisis has led to increased focus on productivity and efficiency. Organizations have been looking at cloud computing, and social media to increase the efficiency of collaborative activities and to increase productivity.

Additionally, enhanced collaboration is the key to driving innovation. Ultimately, enterprise CIOs are looking for ways in which they can use technology, to streamline business processes, enable faster decision making, enhance collaboration and reduce costs.

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